Around the fire
Casual Living Staff -- Casual Living, March 15, 2005
3% of the accessory-buying households bought either fireplace tools or a fireplace screen.
35–44 the age of almost half, 49%, of clock, fireplace tools/screen and floor screen buyers.
$46 the median amount spent on the purchase of fireplace tools or a fireplace screen.
72% of those buying fireplace tools or a fireplace screen planned for their purchase.
88% of fireplace tools or screen purchases were for their own home, not as a gift.
72% of clock, fireplace tool/screen and floor screen buyers use their friends, relatives and neighbors or magazines as their top source for decorating inspiration.
54% spent less than $50 on the purchase of fireplace tools.
6% spent $200 or more on their fireplace tools purchase.
9% bought fireplace tools or a screen at a gift or accessory store.
79% of households using magazines as a source of inspiration cited Better Homes & Gardens as their top choice among the consumer magazines. About a third also mentioned Southern Living or Martha Stewart Living.
21% bought their fireplace tools or screen at a home improvement store such as Lowe's or Home Depot.