Carls Patio to acquire Frellens

Deal to close at end of December

Carls Patio has signed a letter of intent to acquire Frellens Casual & Outdoor Furniture, a three-store chain in the San Francisco Bay area.

The deal is expected to close Dec. 31. A purchase price was not disclosed.

Frellens has been operated by the Reisewitz family for more than 50 years and has stores in San Ramon, San Rafael and Fairfield, Calif.

“We are pleased that the Frellens name will be carried forward by a company with such high standards and integrity as the Carls Patio group,” operators Bill and Carol Reisewitz said in a release.

Carls Patio President Gary Ecoff said the Reisewitzes “have made the Frellens name an institution in the Bay Area and we are pleased to be able to build upon that foundation.”

Similar to its 2005 acquisitions of Berk’s of Santa Monica, Calif., and Saddleback of San Diego, Ecoff said the addition of Frellens “provides a recognized platform to expand into a large metropolitan area in well-established locations.” Carls will capitalize of its strong management and merchandising expertise to bring the same level of customer service and premium price selections to the Bay area as it does in each of the markets it currently serves.

Carls Patio, based in Baton Raton, Fla., is one of the nation’s largest retailers of high-end outdoor furniture, with 12 showrooms in South Florida and three in Southern California.

Thomas RussellThomas Russell | Associate Editor, FurnitureToday

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.