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Dana French

Dream Outdoor Spaces

What features would consumers include when designing their “dream” outdoor living space? As the nearly 14,000 U.S. consumers responding to Casual Living and HGTV's exclusive Consumer Views Survey tell us, they want it all, including the outdoor kitchen sink.

Outdoor dining sets top the consumer's dream outdoor list — cited as a must-have feature by 85% of responding consumers. Another seven out of 10 respondents would each include a conversation group, a professionally-landscaped garden and a fountain. Half of consumers want a spa for their dream space and four out of 10 would like to add a full outdoor kitchen.

Spaces used the most

% of consumers living in the Northeast Midwest South West
Source: Casual Living and HGTV Consumer Views Survey, 2008
Patio 30% 34% 36% 54%
Deck 42% 42% 27% 24%
Porch 19% 18% 25% 12%
Pool area 7% 4% 10% 8%
Balcony 2% 2% 2% 2%


Key dreamer demographics

Fire pits
Under age 35
Live in the Midwest and West
Household incomes of $75,000 or more
Live in the country
Lived in home less than 2 years
Outdoor kitchens
Between ages 35 and 45
Live in the South and West
Household income of $100,000 or more
Lived in home 5 to 9 years
Spas
Under age 35
Live in the West
Household incomes between
$50,000 and $99,999
Pergolas
Between ages 35 and 45
Household incomes less than $50,000
Lived in home 5 to 9 years
In-ground pools
Under age 35
Live in the South
Household income of $75,000 or more
Live in the suburbs or country


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