Couristan launches new indoor/outdoor area rug collection in High Point
April 11, 2008,
Couristan unveiled several new weather-resistant floor fashions during last week’s High Point Market, High Point, N.C. In addition to showcasing traditional indoor area rug designs, the company launched Everhome, an outdoor/indoor collection, and also expandied its popular outdoor Recife and Five Seasons collections. With many buyers making major outdoor living merchandise selections, the April High Point Market has become an important platform for securing additional business for Couristan’s innovative outdoor/indoor products.
The addition of Everhome brings the number of Couristan's total indoor/outdoor collections to four.
“The outdoor/indoor category has become a booming part of Couristan’s area rug business and as a leader in this sector we’re dedicated to developing next generations of product that push the envelope, going beyond anything that’s been done before,” said Ron Couri, president and CEO of Couristan. “While we’re putting a large focus on our outdoor living merchandise at High Point, we’re also looking forward to introducing new looks in several of our best-selling indoor collections, covering a full spectrum of qualities.”
The company also added fresh new colorways and new styles to its best-selling outdoor Recife and Five Seasons collections. Woven with a flatweave construction, Recife includes an award-winning array of 100% Courtron polypropylene designs, many of which feature up to three different colors. Complementing Recife’s classic, nature-inspired fashion, the company is introducing a new design called Grassweaves and is expanding the palette in three other existing designs with modern variations of blue, green and terra-cotta. Originally launched in 2003, Recife was Couristan’s first outdoor/indoor area rug collection. Recife is stocked in the following unfringed sizes: 2' x 3'7", 3'9" x 5'5", 5'3" x 7'6", 5'10" x 9'2", 8'6" x 13', 7'6" and 8'6" rounds/squares and 2'3" x 7'10" and 2'3" x 11'9" runners. Suggested retail for a 5’3” x 7’6” Recife area rug is $119.
Also during High Point, Couristan showed three new designs added to its all-weather Five Seasons line. Broadening the scope of this unique structured woven collection, Aberdeen, Biddeford and Tuscana each offer a textured aesthetic and a modern usage of layered colors in soothing, relaxed tones. As one of the first outdoor/indoor area rug collections to feature as many as five distinct colors in one design, Five Seasons has become a top choice for many buyers. All three new additions provide worry-free weather-proof performance with their 100% Courtron polypropylene pile and UV stabilization. All 10 styles which comprise this casually chic collection are perfect for dressing up outdoor entertaining areas as well as heavily trafficked indoor spaces. Five Seasons is stocked in the following unfringed sizes: 1'3" x 2'3", 2' x 3'7", 3'7" x 5'5", 5'3" x 7'6", 5'10" x 9'2", 7'6" x 10'9", 8'6" x 13' and 2'3" x 7'10" and 2'3" x 11'9" runners. Suggested retail for a 5’3” x 7’6” Five Seasons area rug is $109.
Another brand new line, Sunscape, will be in stock in July.
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October Digital Edition
Don't miss the October digital edition of Casual Living! In this month’s Market Issue, we’ll bring you all the highlights of Casual Market Chicago, from innovative new products and hot trends to this year’s award winners and a taste of the party scene. Plus, you’ll get a sneak peek of all the product debuts at High Point Market.
In this issue:
- Consumer Survey: Did you know three out of four consumers read online reviews before purchasing outdoor furniture? That’s just one of the shopping insights shared in our exclusive report on consumer buying habits.
- Designer Viewpoint: A North Carolina designer creates an outdoor space for a modern-day Brady Bunch. • Barbecue Lifestyle: Our grill guy gives tips on extending the season through the holidays.
- Focus On: Patterns punch up the style quotient of outdoor accessories.