Sunbrella Select fabrics featured by specialty patio stores
September 14, 2007,
Patio shops across the country are offering their customers a new option in Sunbrella fabrics, featuring unique colors and patterns created for the Sunbrella Select collection. Sunbrella Select, introduced by Glen Raven Custom Fabrics during the 2006 season, is designed to meet the high-end needs of specialty retailers and decorative jobbers.
“Patio shop customers want a unique look in their outdoor decor, and Sunbrella Select addresses this need,” said Dave Swers, vice president of furniture fabrics for Glen Raven Custom Fabrics. “The production of these fabrics is highly resource intensive for our company, which has resulted in our focus on the specialty retail market and decorative jobbers for distribution of limited inventories.”
Sunbrella Select features 40 styles that Glen Raven inventories for quick shipment, and Swers expects that number to double for fall 2007. The color palette is fashion forward, with offerings that include limited-edition colors, unique jacquard patterns and luxurious Sunbrella velvets. Sunbrella Select is designed to coordinate with the extensive library of Sunbrella woven-to-order decorative fabrics.
“The casual furniture market is growing and diverse,” Swers said. “Our goal is to offer specialty patio retailers the confidence of Sunbrella performance with an exclusive look that meets the wide range of needs of discriminating consumers.”
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October Digital Edition
Don't miss the October digital edition of Casual Living! In this month’s Market Issue, we’ll bring you all the highlights of Casual Market Chicago, from innovative new products and hot trends to this year’s award winners and a taste of the party scene. Plus, you’ll get a sneak peek of all the product debuts at High Point Market.
In this issue:
- Consumer Survey: Did you know three out of four consumers read online reviews before purchasing outdoor furniture? That’s just one of the shopping insights shared in our exclusive report on consumer buying habits.
- Designer Viewpoint: A North Carolina designer creates an outdoor space for a modern-day Brady Bunch. • Barbecue Lifestyle: Our grill guy gives tips on extending the season through the holidays.
- Focus On: Patterns punch up the style quotient of outdoor accessories.