Richard Gottlieb -- Casual Living, March 1, 2010
Grilling out continues to be a popular pastime for consumers in the United States. In fact, more than one-half of consumers use their grills year-round according to the most recent Hearth, Patio & Barbecue Association (HPBA) grill survey. And even more interesting, findings from Casual Living and HGTV’s exclusive 2009 Outdoor Spaces Survey revealed nearly eight out of 10 consumers grill out once a week or more.
So, as the warmer seasons arrive, put your marketing strategies in place and sell those grills, but be aware of the Top 3 factors consumers consider when choosing where to shop. The 2009 Outdoor Spaces Survey found these to be important to consumers.
Low prices 54%
Great sales events 48%
Store’s reputation 34%
Consumer credit outstanding
Percent change at annual rate
|r = revised; p = preliminary
Covers most short- and intermediate-term credit extended to individuals, excluding loans secured by real estate.
Nonrevolving credit includes automobile loans and all other loans not included in revolving credit, such as loans for mobile homes, education, boats, trailers or vacations. These loans may be secured or unsecured.
Source: Federal Reserve
Numbers in thousands
Seasonally adjusted annual rate
|December ’09 numbers are preliminary
Source: Bureau of the Census and National Assn. of Realtors
|Change from Dec. ’08||15.8%||45.0%||36.5%||5.6%||12.0%|
|Change from Dec. ’08||0.2%||-19.0%||15.8%||9.5%||-19.4%|
|New home sales|
|Change from Dec. ’08||-8.6%||33.3%||-27.1%||-7.8%||-12.0%|
|Existing home sales|
|Change from Dec. ’08||15.0%||21.3%||8.5%||15.5%||15.0%|