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FYI

BRIEFLY.....

Grilling out continues to be a popular pastime for consumers in the United States. In fact, more than one-half of consumers use their grills year-round according to the most recent Hearth, Patio & Barbecue Association (HPBA) grill survey. And even more interesting, findings from Casual Living and HGTV’s exclusive 2009 Outdoor Spaces Survey revealed nearly eight out of 10 consumers grill out once a week or more.

So, as the warmer seasons arrive, put your marketing strategies in place and sell those grills, but be aware of the Top 3 factors consumers consider when choosing where to shop. The 2009 Outdoor Spaces Survey found these to be important to consumers.

  • Low prices 54%

  • Great sales events 48%

  • Store’s reputation 34%

Consumer credit outstanding
Percent change at annual rate
Seasonally adjusted

2009
Q1 Q2 Q3r Q4p Oct.r Nov.r Dec.p
r = revised; p = preliminary
Total -3.5% -4.8% -3.3% -4.7% -2.7% -10.6% -0.8%
Revolving -9.6 -9.7 -7.3 -13.0 -9.1 -18.6 -11.7
Nonrevolving 0.2 -1.9 -1.0 0.0 0.8 -6.1 5.2


Covers most short- and intermediate-term credit extended to individuals, excluding loans secured by real estate.

Nonrevolving credit includes automobile loans and all other loans not included in revolving credit, such as loans for mobile homes, education, boats, trailers or vacations. These loans may be secured or unsecured.

Source: Federal Reserve

Housing Unit
Numbers in thousands
Seasonally adjusted annual rate

December ’09 numbers are preliminary
Source: Bureau of the Census and National Assn. of Realtors
Permits United States Northeast Midwest South West
Dec. ’09 653 87 116 319 131
Change from Dec. ’08 15.8% 45.0% 36.5% 5.6% 12.0%
Starts
Dec. ’09 557 51 88 310 108
Change from Dec. ’08 0.2% -19.0% 15.8% 9.5% -19.4%
New home sales
Dec. ’09 342 40 43 178 81
Change from Dec. ’08 -8.6% 33.3% -27.1% -7.8% -12.0%
Existing home sales
Dec. ’09 5,450 910 1,150 2,010 1,380
Change from Dec. ’08 15.0% 21.3% 8.5% 15.5% 15.0%


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