Solair introduces Retail Awning Display

SolairSolair will unveil its new Retail Awning Display at next week's Casual Market in Chicago.
GLEN RAVEN, N.C. - Solair Shade Solutions is introducing a new display option for dealers looking to transform their in-store awning sales experience for customers. Showcasing retractable awnings in a new light, the Retail Awning Display (RAD) was developed as a solution to help retailers look like they are in the awning sales business.

"While traditionally awnings have been installed on store walls, there has been a concern that the products can get lost in the décor of the store. This can make it difficult for consumers to identify the awnings as a product that is actually for sale," said Rett Haigler, business manager of Solair. "We realized this was a concern and we needed to develop a solution to help our customers.

"Therefore, we designed the RAD to create a floor space display capable of holding two retractable awnings at their full extension. The great thing about having two full-size awnings is that dealers can vignette and merchandise furniture underneath so the sales floor space is not lost, but somewhat improved."

Making the floor space under the awnings usable for merchandising, customers are more likely to notice the shade products and recognize their benefits. With a 20-foot-wide by 12-foot-deep footprint, the RAD offers the capability for two Solair retractable awnings to be mounted, one on each side, at 9 feet high, with the ability to fully extend and retract.

The frame of the RAD is composed of solid-steel feet that balance the whole unit. The feet are 6 feet wide by 12 feet deep, making the display exceptionally sturdy. Without any structural changes to the store, the point-of-sale display also features graphics provided by Solair.

"We're excited to debut the RAD at Casual Market this year," Haigler said. "We'll have the unit on display in the North lobby of the Merchandise Mart. We have dedicated ourselves to growing the market and are looking forward to the new opportunities the RAD will present our customers."

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