Solair introduces Retail Awning Display

SolairSolair will unveil its new Retail Awning Display at next week's Casual Market in Chicago.
GLEN RAVEN, N.C. - Solair Shade Solutions is introducing a new display option for dealers looking to transform their in-store awning sales experience for customers. Showcasing retractable awnings in a new light, the Retail Awning Display (RAD) was developed as a solution to help retailers look like they are in the awning sales business.

"While traditionally awnings have been installed on store walls, there has been a concern that the products can get lost in the décor of the store. This can make it difficult for consumers to identify the awnings as a product that is actually for sale," said Rett Haigler, business manager of Solair. "We realized this was a concern and we needed to develop a solution to help our customers.

"Therefore, we designed the RAD to create a floor space display capable of holding two retractable awnings at their full extension. The great thing about having two full-size awnings is that dealers can vignette and merchandise furniture underneath so the sales floor space is not lost, but somewhat improved."

Making the floor space under the awnings usable for merchandising, customers are more likely to notice the shade products and recognize their benefits. With a 20-foot-wide by 12-foot-deep footprint, the RAD offers the capability for two Solair retractable awnings to be mounted, one on each side, at 9 feet high, with the ability to fully extend and retract.

The frame of the RAD is composed of solid-steel feet that balance the whole unit. The feet are 6 feet wide by 12 feet deep, making the display exceptionally sturdy. Without any structural changes to the store, the point-of-sale display also features graphics provided by Solair.

"We're excited to debut the RAD at Casual Market this year," Haigler said. "We'll have the unit on display in the North lobby of the Merchandise Mart. We have dedicated ourselves to growing the market and are looking forward to the new opportunities the RAD will present our customers."

Research Store

Web Directory Search
Search for Products/Companies

Featured Video

  • Casual Friday: Furnitureland South's expanding outdoor showroom

    Camera Icon More Videos

Subscribe to
Casual Living eWeekly
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Exterior Design

Exterior Design Fall 2017

A new season means a fresh look at outdoor luxury in the fall issue of Exterior Design. From the Hollywood Hills to the penthouses of New York, we explore the most opulent outdoor spaces, products and designs. The Fifth Room has arrived in high style, and you don't want to miss it! See the latest issue!

November Digital Edition

NovemberDigitalIssue

Don't miss the November digital edition of Casual Living! In this month’s issue, we look to the future of retail with a spotlight on technology. Assistant Editor Alex Milstein breaks down the basics of artificial intelligence (AI) and augmented reality (AR) and how they’re changing the furniture shopping experience. We also explain how building engagement on social media channels can boost business for retailers. 

Universe Study

You’ve waited two years, and it’s finally here! Casual Living’s biennial Universe Study offers a comprehensive snapshot of the outdoor category, highlighting its growth across all segments from furnishings to shade to grills.

Also in This Issue:

• Designer Viewpoint: A Beverly Hills backyard gets a glam makeover, thanks to renowned designer Christopher Grubb.

• Market Report: Our editors give you the inside scoop on all the new outdoor introductions at the High Point Market. Can you say Cobonpue?

• Casual Insights: Kathy Wall of The Media Matters offers insight on refreshing your brand.

 

November Digital Edition