Groovystuff unveils revamped website
Casual Living Staff -- Casual Living, June 11, 2012
The revamped Groovystuff.com will include an expanded product line and live social media streaming, among other features.
According to a company press release, the website's bold graphics and new navigation menu are meant to emphasize a more modern and versatile approach to the market than the previous design.
The site will showcase more than 270 products in 24 categories for both indoor and outdoor applications. Lighting designs, chairs, benches, end tables and other home décor items are among the 150-plus new products featured on the site.
Undergraduate work will be on display as well at the new groovystuff.com, with a "University Hall of Innovation and Job Creation" window showcasing future product developments from students participating in the "Groovystuff Design Challenge." The site will also feature 14 "Education to Industry" student-designed products.
Other features include a revolving "Featured Product of the Week" window and a "Markets Where" tab with building maps highlighting Groovystuff's High Point, Las Vegas, Dallas and Chicago showrooms.
"The new website was engineered specifically to meet the demands of the expanding Internet market, and makes Groovystuff more accessible to the global audience of retailers and interior designers searching for a reliable source of sustainable home furnishings," Groovystuff founder Chris Bruning said. "The site's constantly updated with live social media content and new product releases packed with high-quality photography and video, giving retailers and interior designers real time point of purchase information to help close more sales."
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