Poly-Wood promotes Chad Yordy to VP of sales and marketing, acquires the Image Group

Poly-Wood, a developer and manufacturer of casual outdoor furniture, has announced the promotion of Chad Yordy to VP of sales and marketing.

Chad Yordy, Poly-WoodChad Yordy
Yordy joined Poly-Wood in 2006 as director of sales for the contract division of the Syracuse, Ind.-based manufacturer.

"Over the past five years, Chad has been instrumental in expanding the sales and marketing efforts of Poly-Wood," said Doug Rassi, president, Poly-Wood. "With the tremendous growth potential of the outdoor industry, we are looking forward to Chad driving our initiatives to not only build upon our leadership position, but also to facilitate avenues for growth opportunity."

In his new position, Yordy, who will continue to be responsible for the expansion of sales and distribution channels, also will coordinate the company's growth strategies. As VP of sales and marketing, Yordy will focus on future markets, product segments, business opportunities and acquisitions as well as the new product development efforts for all divisions of Poly-Wood.

Poly-Wood, in addition to its casual furniture manufacturing operation, also manufactures and markets plastic lumber in multiple industries from landscaping to farming.

"Our growth in the coming years will focus on the convergence of technology and marketing initiatives," said Yordy. "I am looking forward to leading our efforts to implement unified sales and technology strategies and to the growth that can result."

Yordy, his wife, Jennifer, and their two daughters, Justine and Kyla, reside in Goshen, Ind.

Poly-Wood acquires the Image Group

Poly-Wood also announced the recent acquisition of Syracuse, Ind.-based creative house the Image Group.

Under the new ownership, the Image Group will expand its capabilities and creative focus to better serve current and future creative clientele.

The Image Group, which has provided graphic creation and production services since 1969, will expand its services to include client-focused graphic design and advertising including Web development and media placement while refocusing production capabilities.

"Our goal is to build upon the wealth of creative expertise within the Image Group and further expand its focus to a full-service agency providing quality work to not only the region but the state as well," said Chad Yordy, recently named VP of sales and marketing for the Image Group.

Through refocusing efforts, the Image Group will continue to offer professional design and content creation from corporate identity materials to multi-media advertising. Expanded services will include print and electronic graphic design, Web development and media planning and placement.

With the acquisition by Poly-Wood, the Image Group will have the solid backing for expansion and growth. Immediate upgrades to hardware and software are planned to boost the capabilities of the Image Group.

"We look for a seamless transition for the clientele of the Image Group," said Doug Hertel, the Image Group's recently named director of marketing. "As the creative services grow, we also look to expand our staff of creative as well as account supervisory personnel."

The six-member creative staff of the Image Group will continue to be located at 927 West Brooklyn St. in Syracuse.

For more information about the Image Group and its creative, advertising and marketing services, visit imagegroupinc.com.

Subscribe to
Casual Living eWeekly
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Exterior Design

Exterior Design

See our new publication!  Exterior Design promises to showcase the best, most innovative product design across all key categories of outdoor.  With a unique vision and a focus on fashion, design, luxury and style, it's a must-see magazine for forward-thinking designers and high-end retailers. See the latest issue!

August Digital Edition

august casual living digital edition

Check out the August digital edition of Casual Living, covering a broad array of trends, personalities and insights. You’ll get an inside look at retailer Clive Daniel Home, as well as a conversation with Greg Voorhis, design director at Glen Raven, about the dedicated design team at Sunbrella. We also prepare you for Las Vegas Market with a preview of the hottest casual products, and take a first look at outdoor buyers who got a head start on the latest casual intros at the ICFA Preview Show. August Digital Edition