Caldera Spas' online videos reveal healthy lifestyles
Lisa Casinger -- Casual Living, October 6, 2011
With family, friends or in solitude, health-conscious adults are soothed by the rejuvenating rewards of hydromassage. Caldera Spas has introduced a new series of videos that explore the pleasures and healthy lifestyle advantages of spa ownership.
Available on Caldera's video channel, the seven new high-definition videos take aspiring hot tub owners on a journey through Caldera styling and design, low-maintenance water care, spa lifestyle health benefits and more.
Seven high-definition videos are available for viewing on Caldera Spas' YouTube video channel.
"We are extremely pleased to have captured the sense of health and well-being that inspires hot tub owners," said Shelly Roberts, brand manager for Caldera Spas. "These videos show how Caldera is an obvious choice for active adults seeking the therapeutic benefits of total relaxation through hydromassage. For our dealers, this investment supports their need for high quality marketing materials that align with the health and lifestyle values of our customers."
These videos take the quality message to a new level, giving dealers a powerful selling tool to convey the Caldera spa lifestyle via showroom videos and online branding. The high-definition videos showcase the brand's health and lifestyle benefits, educate on water care and support key selling points sure to resonate with hot tub consumers. Ultra-slow motion underwater footage captures the pulsing spa jet in the video, effectively demonstrating the powerful massage action of every Caldera spa.
Each nuance of "Hot Tub Circuit Therapy," a signature feature of Caldera spas, is shown in captivating detail to entice hot tub shoppers and educate them on the hydromassage benefits available to Caldera hot tub owners.
To enjoy these new lifestyle videos and learn more about the healthy benefits of Caldera spas, visit the official Caldera Spas video channel.
Established in 1976, Caldera Spas is part of Watkins Manufacturing, an industry leader in the production of premium spas. Watkins is a division of Masco Corp., a Fortune 500 company, whose fine home products include Delta faucets, Merillat cabinets, Behr paints and many others. Caldera hot tubs are widely distributed throughout the United States, Canada and abroad. More information and Caldera spa dealer locations are available online at calderaspas.com.