Bardwil gives retailers the gift of boxed sets with new holiday offerings
Casual Living Staff -- Casual Living, March 15, 2011
At the New York Market - Coming off a 2010 holiday season that saw shoppers reaching often for festively pre-packaged gift sets, Bardwil Linens came to market this week with several new such offerings for this year's fourth quarter.
"The big word this year is ‘giftable'," said Linda Kulla, vp, bath division.
In the Lenox bath category, the company has added two new fingertip towel holiday gift sets, bringing the total to seven. These embellished - printed and/or embroidered - offerings include: Winter Song; Noel; Ribbon and Hollly in red; Ribbon and Holly in ivory; Winter Greetings (Peace and Joy); Holiday Nouveau; and the Believe and Hope set.
On the table linens side, the existing Holiday Nouveau collection, which continues to be a favorite in the branded line among consumers, has been expanded with an eight-piece pre-wrapped set that includes four placemats and four napkins. This collection already has a hefty giftable offering that spans wine bottle sacks to chair bows, stockings and tree skirts and cocktail napkin sets.
Also new to Lenox is Bardwil's first autumnal collection for the brand. The engineered "Home is where the heart is" features the inspirational message interpreted near the border throughout by a fall leaf pattern in a soft palette of browns, oranges, reds and yellows on an ivory ground.