HGTV signs licensing deals with Shaw, Victoria Classics
Cinde Ingram -- Casual Living, January 27, 2011
Knoxville, Tenn. - HGTV, the home and lifestyle television network, has signed licensing agreements for bedding, floor coverings and paint.
Beginning this spring, Shaw Industries will launch HGTV Home Flooring by Shaw in select retail outlets, featuring area rugs, carpet, hardwood and laminate.
Spring will also see HGTV Home fashion bedding collection, in partnership with Victoria Classics, become available nationwide.
In addition, Sherwin-Williams will launch HGTV Home by Sherwin-Williams, a line of interior paint and painting supplies, available in 3,000 stores by June.
"We believe that the availability of HGTV Home-branded products will deepen the loyal relationship that HGTV already enjoys with consumers and will serve as an inspiration for them as they seek new ideas for their homes," said Ron Feinbaum, senior vice president and general manager, consumer products, Scripps Networks.