Young America utilizing QR codes in POS materials
Casual Living Staff -- Casual Living, January 25, 2011
Stanleytown, VA -- Nursery and youth furniture manufacturer Young America is adding new digital features to its POS materials in a move to provide more real-time solutions for both customers and retail associates.
Effective this month, Young America will begin adding Quick Response codes (or QR Codes) to all of the brands POS materials. Also known as Tags, this new variety of barcode allows the user to connect virtually anything in the real world to information, entertainment and interactive experiences using a mobile phone.
"Today's moms rely on smartphones more than ever for accessing all sorts of relevant, real-time information to make purchases," said Neil MacKenzie, director of marketing for Stanley Furniture.
To support the company's strategic direction, MacKenzie cited a recent report published by Millennial Media indicating savvy smartphone shopping among moms is undoubtedly a growing trend. According to the study, the smartphone ownership and mobile Internet usage among moms increased 60% from 2009 to 2010, and numbers are expected to continue to climb in 2011.
In addition, MacKenzie pointed out that according to Digital Pivot, a new media e-zine published by TalentZoo.com, an average of 28% of smartphone users have used their phone to scan a barcode.
"We are in the process of adding these barcodes to our Rolling Color Displays and merchandise planners at retail," said MacKenzie. "By scanning these codes with a smartphone, users will instantly be able to view all of our color and item choices, as well as have fast, easy access to youngamerica.com, the YA Club and our Built to Grow product demonstrations."
To take advantage of Young America's new QR codes, users are instructed to download the free Microsoft Tag Reader application. According to its website, the Microsoft Tag Reader runs on all major phone platforms and is downloaded from a single site. As a result, all Tags can be accessed by all Microsoft Tag Reader applications, regardless of the Tag's origin.
"From a product development standpoint, we're excited about the possibilities that this emerging technology offers consumers and retail sales associates," said Ward O'Quinn, Young America product manager. "It's another means of direct communication about the Young America brand and our evolving product line."