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Cal Spas announces theme for 2011 Dealer Expo

Cal Spas, a market leader in home resort products, has created the theme "WIN NOW" for its 2011 Dealer Expo, set for Jan. 11-13.

"Cal Spas chose the ‘WIN NOW' theme because it embodies the many ways our dealers can succeed with Cal Spas," said Shiva Noble, executive vice president of Cal Spas.

"We host our own dealer event whenever the products and programs we develop for the following year merit the time, extra special attention, training and excitement that you just can't achieve in a regular trade show," said Casey Loyd, president of Cal Spas. "So with all the great new products we have planned for next year, as well as the brand new categories of products we're launching in 2011, our January meeting is the perfect time to get set for the coming season."

The 2011 "WIN NOW" Dealer Expo will be held at the Pacific Palms Hotel in the City of Industry, Calif. It will be the largest Dealer Expo in Cal Spas history and will be open to all current dealers, prospective dealers, suppliers and media.

In addition to information and training on all the new products and programs, attendees of the 2011 "WIN NOW" Dealer Expo will see first hand how Cal Spas proprietary manufacturing system assures dealers of the fastest product turnaround in the industry. To register for the expo, log onto calspas.com/win_now or contact your Cal Spas representative.

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