Pride Family Brands awards winners of Casual Living-HGTV Outdoor Living Survey promotion
GDA Staff -- Casual Living, June 10, 2010
Responding to the Casual Living - HGTV outdoor living survey came with an added benefit for six individuals from locales across America. Each won a Castelle Coco Isle Aluminum Double Cushioned Chaise Lounge from casual furniture manufacturer, Pride Family Brands.
Pride Castelle Coco Isle Double-cushioned Chaise
The oversized lounges, each valued at $3,065, were made available by research sponsor, Pride Family Brands, as a part of a promotion held in conjunction with the survey.
The outdoor living survey is conducted annually by Casual Living magazine in partnership with HGTV and its publication sponsor, Pride Family Brands.
"With the contest promotion incorporated into the survey, it proved to have a very positive effect on the survey as a whole and the over 9,000 qualified responses," said Dana French, director of research for Casual Living magazine. "Those responding to the survey opted into the promotion to win one of the lounges and it was a true incentive to our receiving a large number of responses."
Due to the high participation rate, the survey data can be projected within the U.S. population with a margin of error of plus or minus less than 1%.
"Each year, we look to create an even greater platform for the survey," said Jamie Lowsky, CEO, Pride Family Brands. "With the contest, and the subsequent response rate, the survey provided a heightened amount of data for review and analysis that benefits us all."
The winners were selected through a random drawing across all respondents. Winners in the Casual Living-HGTV Outdoor Living Survey contest represented a sampling from across America including:
• Sharie Papush of Plainview, NY
• Janelle Wilson of Atascadero, CA
• Joanne Earley of Cheyenne, WY
• Jill Kinley of Anderson, SC
• Arvind Bakhru of Ann Arbor, MI
For more information about the survey visit www.casualliving.com. For more about Pride Family Brands, visit www.pridefamilybrands.com or contact 954-735-9800.