Behind the numbers

-- Casual Living, 3/1/2008 12:00:00 AM

Casual Living’s exclusive consumer analysis is based on the responses of 2,508 households to a survey conducted in March 2007. Casual Living had New York-based TNS poll U.S. households using an online survey to examine outdoor home furnishing shopping and purchasing patterns for the 12-month period between March 2006 and February 2007. All respondents were homeowners and had household incomes of $75,000 or more.

Because of the sample size and a respondent profile closely matching the demographics of U.S. households that own a home and have incomes of $75,000 or more, survey data could be projected within this population with a margin of error of plus or minus less than 2%.

The research was analyzed by Casual Living’s research department, led by Senior Research Specialist Dana French and Director of Market Research Kay Anderson.