Pride reports SummerWinds gaining strength
Range of prices, styles meet customer demands
-- Casual Living, 1/7/2010 7:27:00 AM
Pride Family Brands has realized greater than expected growth by its expanded SummerWinds line.
The designers and manufacturers of handcrafted outdoor furniture also see indications this acceleration in new and expanded customers will continue.
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The SummerWinds brand, which had primarily targeted mass retail outlets, has been a focus for the company that also manufactures the high-end Castelle brand of outdoor furnishings. This focus on SummerWinds is evidenced by the nearly 250 introductions unveiled for 2010.
Although 2009 was a challenging year for many outdoor manufacturers, Pride Family Brands CEO Jamie Lowsky reported his company saw substantial growth for its SummerWinds collections.
"Throughout this past year, we have put extensive time and design consideration into creating a line that answers customer requests," Lowsky said.
Weather resistant aluminum, heavy duty steel and the newly introduced wrought iron constructions are available within the SummerWinds brand.
"The unprecedented depth of the offering within this brand has provided the opportunity for varied pricing options," said Rory Rehmert, vice president of sales and marketing for Pride Family Brands. "With the ability to meet style, design or pricing specifications from retailers, our SummerWinds line is poised for even greater growth."
SummerWinds collections include outdoor dining, lounging and high dining pieces. A large selection of tables and accessories coordinate within each of the brand's collections. Selections within the collections boast traditional and contemporary styling.
For more information about Pride Family Brands, SummerWinds and its other lines of outdoor furniture, visit www.pridefamilybrands.com or call (954) 735-9800.
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