Couristan launches new indoor/outdoor area rug collection in High Point

Exclusive all-weather multi-color cut-pile collection debuts

Courtney M. Paschal -- Casual Living, 4/11/2008 6:16:00 AM

Couristan unveiled several new weather-resistant floor fashions during last week’s High Point Market, High Point, N.C. In addition to showcasing traditional indoor area rug designs, the company launched Everhome, an outdoor/indoor collection, and also expandied its popular outdoor Recife and Five Seasons collections. With many buyers making major outdoor living merchandise selections, the April High Point Market has become an important platform for securing additional business for Couristan’s innovative outdoor/indoor products.

Couristan’s new Everhome Collection is the company’s first cut-pile outdoor/indoor area rug collection and offers a chic, upscale array of casual-contemporary designs. Specifically made to withstand the elements of an outdoor environment, yet stylish enough to adorn any interior, Everhome is power-loomed of 100% fiber-enhanced Courtron polypropylene. The unique cut-pile surface is a ground-breaking advancement that truly revolutionizes the look of outdoor/indoor floorcovering fashions. Sophisticated in construction and appearance, the Everhome Collection includes both tone-on-tone patterns as well as styles with an elaborate blend of multiple different colors. Everhome  is stocked in the following unfringed sizes: 2’ x 3’11”, 2’7” x 7’10”, 3’11” x 5’3”, 5’3” x 7’6”, 7’10” x 11’2” and 3’11” rounds/octagons. Suggested retail is approximately $349 for a 5’3” x 7’6”.

The addition of Everhome brings the number of Couristan's total indoor/outdoor collections to four.

“The outdoor/indoor category has become a booming part of Couristan’s area rug business and as a leader in this sector we’re dedicated to developing next generations of product that push the envelope, going beyond anything that’s been done before,” said Ron Couri, president and CEO of Couristan. “While we’re putting a large focus on our outdoor living merchandise at High Point, we’re also looking forward to introducing new looks in several of our best-selling indoor collections, covering a full spectrum of qualities.”

The company also added fresh new colorways and new styles to its best-selling outdoor Recife and Five Seasons collections. Woven with a flatweave construction, Recife includes an award-winning array of 100% Courtron polypropylene designs, many of which feature up to three different colors. Complementing Recife’s classic, nature-inspired fashion, the company is introducing a new design called Grassweaves and is expanding the palette in three other existing designs with modern variations of blue, green and terra-cotta. Originally launched in 2003, Recife was Couristan’s first outdoor/indoor area rug collection. Recife is stocked in the following unfringed sizes: 2' x 3'7", 3'9" x 5'5", 5'3" x 7'6", 5'10" x 9'2", 8'6" x 13', 7'6" and 8'6" rounds/squares and 2'3" x 7'10" and 2'3" x 11'9" runners.  Suggested retail for a 5’3” x 7’6” Recife area rug is $119.

Also during High Point, Couristan showed three new designs added to its all-weather Five Seasons line. Broadening the scope of this unique structured woven collection, Aberdeen, Biddeford and Tuscana each offer a textured aesthetic and a modern usage of layered colors in soothing, relaxed tones. As one of the first outdoor/indoor area rug collections to feature as many as five distinct colors in one design, Five Seasons has become a top choice for many buyers. All three new additions provide worry-free weather-proof performance with their 100% Courtron polypropylene pile and UV stabilization. All 10 styles which comprise this casually chic collection are perfect for dressing up outdoor entertaining areas as well as heavily trafficked indoor spaces. Five Seasons is stocked in the following unfringed sizes: 1'3" x 2'3", 2' x 3'7", 3'7" x 5'5", 5'3" x 7'6", 5'10" x 9'2", 7'6" x 10'9", 8'6" x 13' and 2'3" x 7'10" and 2'3" x 11'9" runners. Suggested retail for a 5’3” x 7’6” Five Seasons area rug is $109.

Another brand new line, Sunscape, will be in stock in July.