Pride earns 50th design patent

Investment in research and development expands portfolio of original product designs

-- Casual Living, 4/29/2010 7:52:00 AM

Pride Family Brands has reached a milestone within the casual industry by acquiring its 50th design patent for features or processes used in the manufacturing of its luxury market handcrafted aluminum casual furniture.

"With the 50th patent, there is no question as to the priority our family and our company places on originality of design," said Jamie Lowsky, CEO of Pride Family Brands. "Through patents, we are able to create genuine Pride styling for our customers and for their consumers who look to us for something different."

As a part of its brand positioning, the company’s campaign to acquire patents on all design innovations has been a part of Pride Family Brands since its start more than 30 years ago. The Fort Lauderdale, Fla.-based manufacturer’s 50th U.S. patent marks its unrelenting dedication to innovation of product design as well as providing its customers with designs for which originality can be verified.     

"Whether the first or the fiftieth, the creativity in each design and the investment each represents are valued throughout the company from manufacturing to sales," said Rory Rehmert, vice president of sales and marketing for Pride Family Brands and an industry veteran. "Our industry has seen years of tremendous growth; and as a result of those years, the entry of companies that may not place originality as a priority. We feel a responsibility, as a leader in the casual industry, to represent our commitment to original creativity by not only obtaining patents, but by defending them as well."

Previous Pride design patents include woven aluminum, cast table top designs and hand finishing techniques. All 50 patents will be on display within Pride Family Brands’ showroom in the Chicago Merchandise Mart during the International Casual Furniture and Accessories Market, set for Sept. 21-24.

For more information, visit www.pridefamilybrands.com or call (954) 735-9800.