La-Z-Boy extends outdoor line

BJI collaboration reaches out to traditional and outdoor furniture dealers

-- Casual Living, 5/9/2008 8:03:00 AM

La-Z-Boy Incorporated and Brown Jordan International have again collaborated to launch a new product line – La-Z-Boy Outdoor Select. The line will be targeted to both traditional and specialty outdoor furniture stores and will debut at Pre-Market, Chicago’s Merchandise Mart, July 9 – 11.   

La-Z-Boy and BJI will introduce 13 collections including four outdoor recliners. All are constructed with an all-aluminum frame, patent-pending outdoor memory foam and high-quality fabrics made in the USA.  Each furniture collection will have a variety of offerings, including dining, deep seating, chat sets, bar seating and alternative table top options.  

 “Since partnering with BJI in 2006 to launch La-Z-Boy Outdoor, the brand’s first line of outdoor furnishings, to the wholesale club market, we have been thrilled with both BJI’s strong understanding of the La-Z-Boy brand as well as the exceptional design, quality and distribution of the products,” said Doug Collier, chief marketing officer for La-Z-Boy, Inc.  “This extension of our partnership will bring our signature La-Z-Boy comfort to traditional and specialty outdoor furniture dealers through this premium furniture line.” 

Gene Moriarty, President and CEO of Brown Jordan International, added, “We are pleased to extend the La-Z-Boy Outdoor program with the introduction of the premium La-Z-Boy Outdoor Select program to both our current dealer base as well as prospective dealers.  The line will offer dealers competitive price points, unique product styling and new marketing opportunities with the goal of enhancing the overall success of their businesses.”