Crimson Casual launches

To bring home American-made casual furniture

-- Casual Living, 1/7/2010 6:00:00 AM

The founders of Crimson Casual think “Made in America” is still a phrase to be proud of, and the team of industry veterans has joined forces to produce upscale American-made casual furniture using materials and machinery made in the USA. 
 
The management team, which has more than 200 years of design, engineering, manufacturing, product and customer service experience, took time to research what the market wanted in design and price. In the planning stages since February 2009, Crimson Casual will begin manufacturing next month in Haleyville, Ala.
 
While most of its competitors manufacture outside the United States or assemble products in America from pieces made in other countries, Crimson Casual will use raw materials from Tennessee, Florida, Wisconsin, North Carolina and Alabama, using machinery made in Ohio, Minnesota and Wisconsin. Even the forklifts in the plant were American made. The product is 100% American made, by American workers.

The Crimson Casual workforce has been producing top quality casual furniture since 1975. Crimson uses CNC-machined parts, thicker wall aluminum and an elaborate finishing product for the best in American quality.

Owned by a private investment group, Crimson Casual is headed by Chairman and CEO Jon Bennett, COO Tim Smith and Director Bobby Tesney.

Tesney is the former president of Winston Furniture Company and former CEO of Winslow Furniture. Under his leadership his companies introduced innovations in sling and cushion seating, powder coated frames, fabric and a 15 working day order turnaround.

“I am excited to have a role in the casual industry again,” Tesney said. “The team we have assembled at Crimson Casual has experience in our core values, which include service, quality and delivery and includes management team members from the industry with whom I have had a 30-year relationship. The Crimson Commitment remains true to these same values.”

For 2010, Crimson Casual offers a wide range of product groupings, in both cushion and sling styles. A variety of frame finishes and fabrics from leading American manufacturers give the consumer many choices. Crimson also offers a large choice of tables, including an innovative machined billet aluminum table top.

The sales force will focus initially on the Southeast and select American resort markets, with growth beyond planned for late in the year.

“Our team has put together innovative freight programs, contract sales initiatives and sales policies that we think will give our dealer base a competitive advantage in the casual market,” said Todd Evans, vice president of sales. “We plan to offer superior American-made product quality with attention to detail and unmatched customer service, through Crimson Casual and our contract division, Crimson Contract.”

To learn more about becoming a Crimson Casual retailer, contact Evans at (205) 486-5102 or at tevans@crimsoncasual.com. For more information about Crimson Casual and its commitment to top quality American-made products, visit www.crimsoncasual.com