Twitchell revamps Web site
-- Casual Living, 8/3/2009 6:00:00 AM
Twitchell Corporation recently completed a revamp of its Web site www.twitchellcorp.com and it is now live.
“It is more important than ever to make sure people know what you have.” said Bud Styles, business manager for outdoor living products. “The ability to put catalogs of stock fabrics, new product releases and descriptions of new programs designed to reduce minimum orders in a format that is easily accessed by every potential customer is exciting for us. It allows us to be as fluid as we need to be in this fashion-driven market.”
This new Web site boasts catalogs of every stock program Twitchell carries, including Textilene and Leisuretex items. It also includes descriptive pages on each of the company’s product lines. Incorporating photos of product applications makes for visual interest as well.
“We have to face the fact that even though textiles are a tactile market, people expect instant access to information as well,” Styles said. “It will never replace the sample book or the design presentation. We still plan on a new stock book for this fall and are already scheduling design presentations for the upcoming season. But the new Web site will allow us to communicate and make our fabrics available to a wider group of customers than ever before.”
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