CMI keeps rug prices flat

-- Casual Living, 3/1/2008 12:00:00 AM

In celebration of its 30th anniversary year, Colonial Mills, Inc. will hold 2007 pricing on all of its products throughout 2008.

The Pawtucket, R.I.-based manufacturer of braided-texture area rugs and accessories also embarked on a direct mail campaign designed to encourage retailers to take a closer look at braided-texture rugs. The second mailer includes an Adirondack chair and conveys a message that braided-texture rugs are idea for outdoor living spaces. Other mailers emphasize cmi's quick turnaround time, shipment tracking and new web site with online ordering.

“We make a creative, high quality product manufactured entirely in the United States so we wanted to show the different braided-texture collections and their variety of colors, styles and textures up close and in all their glory,” said Donald M. Scarlata, cmi president and CEO. “We feel these mailers communicate this message in an interesting and fun way while also driving home our company's experience and service themes.”

The rug sample special cmi launched last summer also was extended until March 31. Dealers are encouraged to visit www.colonialmills.com or call cmi at 800-343-9339 to place orders.