Share this on

4 Seasons enters specialty market

Home Casual subsidiary will sell to the specialty patio furniture trade

-- Casual Living, 7/22/2008 7:45:00 AM

Home Casual will sell to the specialty patio furniture trade via its new wholly-owned subsidiary, 4 Seasons Furniture Company. The formal launch will occur in September at the Casual Furniture Market in Chicago.

4 Seasons will focus on the high-end woven segment, leveraging Home Casual’s design team and the specialty production capabilities of its new 1-million-sq.-ft. facility in Qingdao, China. A 50,000-sq.-ft. showroom also was recently completed to support the overall marketing effort.

“As one of the world’s largest producers of all-weather wicker furniture, Home Casual has been at the forefront of emerging fashion and trends for many years,” co-founder Don Corning said. “We are tremendously excited to bring our passion for this business to the specialty market.”

The new subsidiary will introduce more than a dozen new collections in Chicago. Each design will incorporate unique yarns and weaves.

Share this on

Talkback

» Submit Feedback

Where's the 50,000 square foot showroom located. That's pretty big even for the Merchandise Mart in Chicago.

H Michael Biscan - 2008-07-23 14:36:00 EDT

» More

4 Seasons enters specialty market

Jul 28, 2008

4 Seasons Furniture enters specialty market

Aug 1, 2008

Also by this author

»MORE

Featured Company

Wright Labels

Bill and Tom Wright founded Wright of Thomasville in 1961 on the idea that printing was a creative medium and the belief that "a promise made is a promise kept." The Wright brothers focused their attention on providing exceptional printing for the... more