Laurie Bell launches rugs, fabrics at HD Boutique
Marketed through Appian Textiles
-- Casual Living, 9/18/2009 10:01:00 AM
Designer Laurie Jenkins, founder of Laurie Bell Fabrics, introduced her line of outdoor rugs and fabrics at the HD Boutique, Sept. 14 and 15. Jenkins’ new product lines are inspired by fashion and the hospitality industry’s demand for lifestyle looks that work with today’s style-focused exteriors.
To launch the collection, Jenkins partnered with Appian Textiles, a premier provider of luxurious and fashionable fabrics and faux leathers to the hospitality industry. The collection will be sold through Appian’s hospitality sales network.
“We are taking design to a new level by featuring an expanded array of rich, lustrous fashion-driven colors, textures and patterns durable enough for today’s luxury properties,” Jenkins said. “The blurred line between work and play needs to be reflected in design and focused on creating an enjoyable customer experience. Our introductions feature high quality rugs, upholstery fabrics and outdoor sheers that conjure a sense of sanctuary and relaxation.”
“Appian is continuously focused on creating new alternatives for our customers in the hospitality industry by translating inspiration and cues from fashion into products that are fresh, luxurious, and incredibly stylish,” said Tommy Lee, president of Appian Textiles. “Together with our sister company, Tiger Imports (a premium leather provider), we continue to differentiate ourselves with new and exciting product introductions into the hospitality design trade. This collaboration with Laurie has created the perfect opportunity for Appian to expand its ability to provide innovative solutions to our discerning hospitality customers through an absolutely stunning and ‘high performance’ outdoor collection.”
Jenkins’ new rug line, inspired by unusual elements such as vintage handkerchiefs, is constructed from 100% polypropylene and engineered for the outdoors with a two-year warranty from fading. The rugs offer superior lightfastness and are constructed from technology used predominately in marine-quality carpets. “The manufacturing process results in an incredibly textural effect not seen in other outdoor rugs,” Jenkins said.
Laurie Bell’s custom upholstery fabrics and sheers are woven with outdoor-quality yarn. The fabrics are comprised of four trend-setting color stories including amande (bright green), which takes its cues from nature; chocolate, which is always in style; gray/orange, which is very fashion forward; and orange/salmon, inspired by ’60s vintage fashion. Look for additional color introductions to the line in the near future.
Laurie Bell’s rug and fabric collections will initially be marketed to specialty casual retailers and the designer and contract/hospitality trade with availability within a six- to eight-week lead time. For more information, contact Appian Customer Service at (336) 275-2521, or visit online at www.appiantextiles.com.
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