Three Birds Casual and Shady Lady partner

The companies will open a showroom in Las Vegas

-- Casual Living, 9/25/2006 6:55:00 AM

Three Birds Casual and Shady Lady Lighting have partnered to open a permanent showroom on the first floor of the Las Vegas World Market Center.  With the new showroom, both companies are positioning for continued success by increasing their presence and brand in the western part of the United States. 

Ed Sena, director of sales and marketing for Three Birds Causal, sees tremendous opportunity for the outdoor casual furniture manufacturer.  “We consider it strategically valuable to open up another showroom and partner with Shady Lady Lighting,” he said. “Not only is Shady Lady one of the top-of-mind brands in their industry, their outdoor lighting products wonderfully compliment our outdoor teakwood furniture.”

Susie Morter, President of Shady Lady Lighting, is equally excited about the partnership.  “Shady Lady sees an increasing demand from designers and commercial projects,” Morter said. “Being in Vegas will increase our exposure to this growing segment of the lighting industry.” 

One of the fastest growth regions for Three Birds Casual is the western United States, Sena added. “We have seen significant organic growth in this area of the country and until recently, with little representation,” he said. “Consumers, designers and retailers were telling us that we needed to have more of a presence in the region and the opening of a permanent showroom in the Las Vegas World Market Center is the first of many responses to the increased demand.”