Organize files in folders, Files for a single ad should reside in the same overall folder. Do not put multiple ads and their support files into a single area, always put them into logical groupings. Subfolders can be helpful to keep fonts or scanned images together, but make sure they are obviously related to the ad they are used in. Most importantly, only supply files that are to be used and not old revisions or other clutter.

Use a labeling strategy for the file and component names. Label all files clearly and make sure each file has a unique name. It is helpful to make notations on the hard copy output as well.

Ad should be created at 100% of final print size. This should correspond to sizes published in the media kit or as instructed by a Cahners representative.

Crop marks for ads should be a trim size and should be ¼" away from trim. Any bleed should extend 1/8" from trim.

Do not use the predefined "hairline" width rule within drawing or page layout applications.

Do not use smaller than 8 point bold type or type that is less than .01 inch at the thinnest part of a character or rule in areas that print in reverse.

In ads that have edge bleed (such as full page) keep important elements such as type a minimum of 3/8" away from the trim. This is to insure nothing is trimmed off that conveys information or is important to the integrity of the design.

Never embed your images, include them as separate files.

We require the use of PostScript fonts. Preferred vendor is Adobe.

Do not use multiple master fonts.

Please supply all fonts used in the artwork design. This includes fonts used in EPS graphics. If this is not possible please change applicable text to outlines.

Include both screen and printer fonts in the font folder.

Do not use style options to customize a font; use the actual font itself.

We prefer TIFF format images

Images scanned using an RGB palette must be converted to CMYK

Color names specified in imported EPS files must match color names in the page layout software.

Please note that unless a Pantone spot color has been purchased all color spaces in graphic and page layout files need to be set to CMYK (process separation). If a Pantone color is being used make sure to define the name as the recognized Pantone color name and to not set that color to be separated or specify it in CMYK.

A laser proof or hard copy output of your composite design must accompany all electronic file submissions.

Please supply color, if possible, or black and white with "print colors as gray" turned on. Remember, your hardcopy will be used as a final guide by the prepress operator and printer.