Pride Family Brands redesigns Web site
Cinde W. Ingram -- Casual Living, 3/30/2009 11:18:00 AM
Pride Family Brands recently launched a redesigned Web site. The new digital platform includes updated navigation features for easy access to product collections, accessories, fabric and finish options, care and maintenance, warranty, dealer search options and company information.
“We are confident the redesign will enable easier access to our images and information and be more of an asset to our customers and sales personnel in the marketing of each of our brands,” said Rory Rehmert, vice president of sales and marketing for Pride Family Brands. “The ability to offer one location for multiple levels of information and ease of access was a goal in the redesign.”
Under the direction of Whereoware founder Eric Dean, the web design firm worked closely with Pride’s marketing department. “The Pride group was able to provide our team with a great deal of informational and creative direction to expedite the process,” Dean said. The redesigned site highlights the four brands of Fort Lauderdale, Fla.-based Pride Family Brands including Castelle, Prestige, Expressions and SummerWinds.
Each brands’ pages incorporate individual product information and technical specifications. The fabrics and finishes for each are presented as a part of the individual brands section.
“We feel the redesign is happening at a time in which customers and their consumers are looking for clear information to make informed decisions on purchases of products of our caliber,” said Jamie Lowsky, CEO of Pride Family Brands. “The more informed the customer is, the more they are able to discern the quality of the products we provide.”
For more information visit www.pridefamilybrands.com.
