Victory Furniture partners with Treasures Furniture

Staff -- Casual Living, 11/1/2005 12:00:00 AM

Victory Furniture, a Southern California mid- and high-end outdoor furniture retailer, announced a joint venture with Treasures, ranked as a Top 100 retailer of luxury indoor furniture by Casual Living sister publication Furniture/Today.

Established in 1945 as Southern California's resource for name brands such as Brown Jordan, Gloster, Lane and Tropitone, Victory Furniture has entered into an agreement to expand into a prime location adjacent to Treasures Furniture's Irvine Design Center showroom and become Treasures' outdoor living resource.

"This relationship speaks to a growing awareness of the outdoor living category as a sophisticated component of fine home design," Victory Furniture President Ron Safran said. "In our region especially, the outdoors provides a year-round opportunity to build a lifestyle. This joint venture with Treasures will provide us an opportunity to reach a greater audience and raise the level of the outdoor market as a whole."

Victory Furniture's original 10,000-sq.-ft. location is in West Los Angeles. Earlier this year, Victory Furniture expanded into Santa Monica with another 10,000-sq.-ft. showroom.

The new Irvine location will feature architectural and design details that will inspire creative thinking about the possibilities of the outdoor room.

"We looked for a strong partner, a local player with a respected presence, who could bring savvy and performance to this underserved part of our market," Treasures Furniture partner Tom Mauro said.