Homefires expands in the gift and home decor market in 2008

Homefires will introduce 50 designs, an unprecedented number, in the Carefree line.

-- Casual Living, 11/5/2007 6:19:00 AM

In a move designed to expand and capitalize on the growth of its popular accent rug lines, Carefree and Homefires Living parent company, Cresc Corporation, is expanding its temporary exhibit space in the Atlanta and New York international gift markets, as well as in the showrooms of its sales representatives across the country.

Beginning in 2008, Homefires will be exhibiting at the Birmingham Spring Fair in the UK and will also have a presence at Maison & Objet in Paris.

“The early success of the Carefree line in Japan, South America and the Caribbean Islands has proven that our popular accent rug line has legs outside of the U.S. and we are now putting more of our focus and resources on growing the international business,” said Rusty Boone, national sales manager for Homefires. 

In a move to support the expected growth in 2008, Homefires will introduce 50 designs, an unprecedented number, in the Carefree line. Plans are underway for additional new designs for Homefires Living line of lifestyle themed accent and area rugs.

Visit Homefires at the upcoming Atlanta International Gift and Home Furnishings Market, Jan. 11-15 in Building 1, 7th Floor, Space 7P25. In New York, visit Homefires at the New York International Gift Fair, Feb. 1-6, Jacob Javits Center, Space 7408.

The complete line of Homefires accent and area rugs can be viewed online at www.homefiresrugs.com.