New River Casual Furniture selects ad agency
Will handle marketing, ads, PR
-- Casual Living, 10/24/2005 12:00:00 AM
New River Casual Furniture named Deanne & Wayne & co., Chattanooga, Tenn., as its agency of record. The agency will be responsible for corporate and retail marketing and advertising, as well as public relations.
“We have a compelling and unique story to tell – not only that we are the manufacturers of high-quality, ultra-smooth finished Brazilian cherry and maple furniture, but also our investment toward reliable delivery and dependable restocking capabilities,” said Michael Mettendorf, vice president, sales and marketing. Dabol, which for the last 12 years has been manufacturing and distributing its indoor and outdoor furniture through other brands, launched New River Casual Furniture in July to sell indoor and outdoor casual collections and accessories. “Working with such a savvy team on every aspect of a new launch -- from retail to consumer marketing projects -- will be a fun challenge,” said Deanne Flanders, vice president, Deanne & Wayne & Co.
We would love your feedback!
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New River closes outdoor furniture division
Dec 2, 2011 -
Woodard hires Rick Baker as sales executive
Dec 8, 2010 -
Woodard names Scott Coogan as VP of Design
Nov 10, 2010
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