Enesco signs licensing agreement
Global gift market leader broadens portfolio with additional pottery, ceramic offerings
-- Casual Living, 10/23/2008 8:40:00 AM
Enesco, a leader in the gift, home and garden decor industries, has signed a licensing agreement with artist Michael Macone. Based in Shell Lake, Wis., Macone has created a line called The Potter’s Shed, a collection of contemporary ceramic art work. The brand is known for classically styled handmade home and garden decor and accessories. Enesco expects to launch The Potter’s Shed line in January 2009.
“Michael’s talent and artwork is unique, and The Potter’s Shed is a perfect addition to Enesco’s portfolio of brands,” said Matt Bousquette, chairman of Enesco. “We look forward to sharing Michael’s sought-after talent and artwork with an even larger audience of retailers and consumers who have come to expect only the best artists and brands under the Enesco umbrella. We will continue to focus on seeking out and partnering with the most creative and innovative artists in the industry, and this is another important step in that direction.”
Macone expressed excitement about the partnership with Enesco. “The company’s global leadership grants us a great opportunity to grow and share our designs worldwide, something we could never do with our own resources,” he said. “For many years our loyal customers from across the U.S. have enjoyed our gallery and studio here in northwest Wisconsin. Now with Enesco we have the ability to present our work to the world marketplace.”
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