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Grasslands Road offers retail promotions at summer shows

Company to show in Dallas, Atlanta, Los Angeles, Seattle, Edmonton and Toronto

-- Casual Living, 6/13/2008 10:07:00 AM

During the 2008 summer gift markets, Grasslands Road, a division of Amscan Inc., will reward retailers with an exclusive show promotion at all six Grasslands Road gift show locations across North America.

“Everyone’s A Winner!” promotions in Dallas, Atlanta, Los Angeles, Seattle, Edmonton and Toronto will offer retailers an extra 5% to 50% off existing terms with a summer gift show purchase of $1,000 or more (after all discounts). When retailers visit a gift show location to make their purchase, they will scratch off the seal on the official “Everyone’s a Winner!” postcard to reveal their savings.

More than 8,000 retailers will receive an “Everyone’s A Winner!” direct mail postcard. Retailers can also request a postcard by visiting any Grasslands Road gift show location.

“The objective of our ‘Everyone’s A Winner!’ promotion is to offer an exciting incentive to our valuable retail partners at the summer gift shows,” said Susan Beer, director of marketing. “In addition, all retailers are always eligible for our industry-leading retailer terms package including free freight, preferred customer discount, dating and seasonal early buy discounts.”

Coinciding with the exclusive gift show promotion, Grasslands Road will introduce more than 250 new tabletop, home decor, garden and outdoor living products at the summer markets. New launches featured include Spring Settings, Melody, Celtic Traditions, Baby and Vineyard.

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