cmi expands retail offerings with Mini Rug Sample Center
Inexpensive display uses smaller amount of floor space
-- Casual Living, 2/16/2009 9:06:00 AM
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CMI mini sample center |
Colonial Mills, Inc., a manufacturer of braided-texture area rugs and accessories, has introduced a more affordable Mini Rug Sample Center designed to maximize retail sales opportunities in a minimal amount of space.
The Mini Rug Sample Center provides dealers with a tool to help consumers gain a quick snapshot of the multitude of cmi’s offerings. The center uses only 5 square feet of floor space for a self service rack to display six styles and many color/design options. The customer chooses any six of 32 binders available.
Free merchandising aids offered with the Mini Rug Sample Center include a full yarn POM set, style story cards, a full-color catalog and rug style name labels. The regular price is $849-$1,278 but a current company promotion offers the display package for $499 or free with a $1,000 net order. The fixture alone is $300.
“We like to talk with our customers about their needs and then try and respond by producing appropriate displays,” said Donald M. Scarlata, president and CEO of cmi. “With this Mini Sample Center, we’re recognizing the squeeze the economy is putting on retailers and thought a less expensive display that took up less space was in order.”
Scarlata added drop shipping is available for easy ordering and delivery.
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