Loloi Rugs raises the bar
Via new indoor/outdoor rug construction
-- Casual Living, 10/13/2009 1:44:00 PM
At the Oct. 17-22 High Point Market, Loloi Rugs will debut its indoor/outdoor Zeina Collection, which features a polypropylene machine-made construction that hasn’t been explored until now.
“Zeina is the closest thing to a hand-hooked indoor/outdoor product we’ve seen in the market today, but it is machine-made,” said Amir Loloi, owner of Loloi rugs, the Dallas-based company known for its medium- to high-end area rugs.
The Zeina Collection’s construction features a richly layered, multi-textured looped surface with varying pile heights. While power-loomed, it actually looks hand-hooked.
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Loloi Brown Multi |
“It’s a totally new concept and weaving technique for the industry and we are very excited to share it with our dealers,” Loloi said. “The collection is easy to care for, so well made and, most importantly, a great value for our dealers and their customers.”
For the initial launch, Zeina will spotlight 14 striking transitional designs that easily can fit into any indoor or outdoor interior today. Fashionably oversize florals, timely tropical leaf looks, sophisticated patterns and timeless animal prints are treated to a soft yet saturated earthy palette of dusty reds, mochas, blues and rich browns.
See all of Loloi Rugs latest creations at the High Point Market, IHFC D-320. For more information, visit: www.loloirugs.com
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