Casual Living & HGTV present: "Consumer Views: Consumers’ top reasons for choosing a dining set"

Durability tops the list of features wanted

-- Casual Living, 8/22/2008 1:17:00 PM

The 13,878 consumers responding to Casual Living and HGTV’s exclusive Consumer Views Survey were asked this question: “When buying a dining set, what features are important when deciding to buy one set over another?” 

Durability topped the list, cited by 99% of responding consumers. As a 49-year-old from Florida said, “The dining set sits outside year round, so it must be durable and of high quality.” 

Comfort was also critically important, cited by 97% of consumers. A 57-year-old from California put it this way, "I know what I want and don’t want, and I want more comfortable chairs." 

For the complete article, see the August print issue of Casual living.  To order the exclusive electronic report, click here.

About the survey

The exclusive consumer data is based on the responses of 13,878 U.S. consumers. Casual Living, in partnership with HGTV, surveyed consumers via an online survey linked to HGTV’s Ideas newsletter in April 2008. Because of the large sample size, the survey data can be projected with a margin of error of plus or minus less than 1%.
The sponsor of this presentation, Telescope Casual, had no involvement in collecting, analyzing or reporting the data. The research was analyzed by Senior Research Specialist Dana French and Director of Market Research Kay Anderson.

Profile of responding consumers:
Household income
Under $30,000 8%
$30,000 to $49,999 18%
$50,000 to $74,999 27%
$75,000 to $99,999 22%
$100,000 to $149,999 17%
$150,000 or more 8%

Age
Under 25 1%
25-34 8%
35-44 20%
45-54 36%
55-64 27%
65 and over 8%