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  • Daphne Garland-McLean

Double-digit growth continues

Las Vegas-Paradise, NV Metro Area

With abundant sunshine and very little rainfall, the Las Vegas metro area is conducive to outdoor activities nearly year-round. Over the next five years outdoor furniture sales should grow there by 35% and grill sales by 31% according to estimates by New York-based Easy Analytic Software, Inc.

The largest and most populous city in Nevada, Las Vegas is located in Clark County and surrounded by stunning mountain ranges in the basin of the Mojave Desert. It is known for its very hot summers and mild winters.

A major resort city for the gaming industry, Las Vegas provides some of the nation’s most exciting entertainment experiences. Recognized for its dramatic themed hotels, restaurants and casinos, the cityscape has become an often used setting for many television shows and films. While a lot of these attractions are located on the Las Vegas Strip, some would be surprised to know that the Strip is not actually located in the Las Vegas city limits but is, in fact, located mostly in nearby Paradise, Nev. — a small township south of Las Vegas. With such brilliant and lively attractions, including those only a short drive away such as the Hoover Dam, Las Vegas is one of the world’s favorite tourist destinations.

Population growth continues in this city despite recent real estate depreciation. The median value of homes is still a modest $187,926 according to EASI data. The population is expected to grow to roughly 2.1 million between 2007 and 2012, an 18% increase. Cemented by the introduction of the World Market Center Complex, the area is expected to continue to thrive in retail as well as have double-digit growth in income and spending for casual furnishings over the next five years.

Spending for casual living products
in millions

2007 2012 Change
Outdoor dining sets $10.27 $13.90 35.4%
Other outdoor furniture $5.13 $6.95 35.4%
Grills $19.09 $24.97 30.8%

Housing characteristics

2007 2012 Change
Total housing units 764,519 929,038 21.5%
Number owner-occupied 424,533 519,887 22.5%
Median value of owner households $187,926 $244,532 30.1%
Median rent $987 $1,261 27.8%

Households by race & ethnicity

2007 2012 Change
Hispanics may be of any race
White 505,479 581,153 15.0%
African-American 64,972 87,344 34.4%
Asian-American 40,887 55,643 36.1%
Other 80,547 111,210 38.1%
Hispanic 122,040 164,515 34.8%
White, Non-Hispanic 425,004 474,097 11.6%

Household income

2007 2012 Change
Source: Easy Analytic Software, Inc. and Casual Living market research
Median $52,405 $68,091 29.9%
Under $25,000 140,071 116,499 -16.8%
$25,000 - $34,999 78,048 68,321 -12.5%
$35,000 - $49,999 113,636 110,639 -2.6%
$50,000 - $74,999 147,455 168,892 14.5%
$75,000 or more 212,675 370,999 74.4%

Las Vegas-Paradise, NV metro area

2007 2012 Change
Total population 1,811,278 2,137,764 18.0%
Median age 34.4 34.9
Average household size 2.59 2.53

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