Shuford Mills wins ADEX Award for Outdura Fabrics
Jeff Linville -- Casual Living, July 2, 2007
Shuford Mills won a Platinum ADEX in the 2006-07 Awards for Design Excellence competition. Earning the top award was the Horizons collection from Shuford’s successful Outdura line of furniture-weight performance fabrics. ADEX is the largest awards competition for product design of furnishings marketed through the design trade.
Outdura’s award-winning collection for the 2007 line features a new color, Aquatic. Its lead pattern, Tempo, takes a fresh, modern approach to the classic paisley. Coordinated with a grasscloth-like texture called Cadence, Tempo also pairs with a bold, upscale stripe, Skyline. This 100% solution-dyed acrylic group can fit in any setting.
“We’re honored to again have one of our new collections chosen for the prestigious ADEX award,” said Jeff Jimison, vice president of sales for Outdura. “This win follows last year’s gold ADEX award given to Outdura’s Urban Essentials collection in the 2005-06 Awards for Design Excellence competition.
“We’re proud of our furniture fabrics, and we’re pleased to be recognized by the design community,” Jimison said. “Outdura has had a great reception in the marketplace. Manufacturers like knowing that Outdura retains its vibrant color and beauty indoors and out, even when subjected to weather, children and pets.”
Another collection introduced by Shuford for 2007 is Fun in the Sun, which groups beachy stripes Captiva and Luna with Bingo’s playful splashes of color. Also new for 2007 are In Good Company and The Secret Garden. In Good Company is a collection that takes a new approach to masculine colors and patterns. The Secret Garden introduces new colors Pottery and Stone, and stylishly blends traditional warm earth shades and neutrals with cool, watery green hues.
Backed by a five-year limited warranty, furniture-weight Outdura is a 100% solution-dyed acrylic fabric that combines performance and durability with a luxurious hand. The 8-ounce fabric is stain-resistant, water-repellent, bleach-cleanable, breathable and, when properly used and maintained, will not fade, mildew or lose strength. Many styles of furniture-weight Outdura are excellent choices for contract and hospitality applications, as they exceed 60,000 double rubs of abrasion in laboratory tests.
Shuford Mills, a market leader since 1880, also manufactures and markets a 9.25-ounce marine-weight Outdura, as well as 12.5-ounce Outdura Trio, the only outdoor fabric that is both waterproof and breathable.
Additional information on all Outdura products is available at Outdura.com, 866/OUTDURA or firstname.lastname@example.org.
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