Homecrest names new product manager

Interior designer signifies company's strategic, trend-driven design focus

Ann Sundet was named product manager of Wadena, Minn.-based HC Holdings (dba Homecrest), a manufacturer of affordable luxury furniture for outdoor living.

In this newly created position, Sundet will identify color, style and market trends; oversee strategic new product development; implement new product launches; support product marketing and sales training and promotion. "Ann brings impressive home design credentials to Homecrest and will help to elevate our company to the next level as we sharpen our focus on market-responsive, design-driven strategies," said Christine Meidinger, Homecrest director of sales, marketing and product creation. "She has provided design counsel for the most discerning homeowners as well as major national companies, and appeared as a design expert on national home decorating television programs such as HGTV's Decorating Cents. In addition to leading our product development efforts, she will be an excellent resource for Homecrest retailers seeking merchandising support for their outdoor living displays." An Allied ASID interior designer, Sundet most recently was an independent consultant who founded Contents Decorating, a full-service interior design business.

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Don’t miss the September digital edition of Casual Living! This month, we focus on trends—what’s hot now, what’s on the horizon and how they affect your business. Editor in Chief Waynette Goodson offers an overview of some of the biggest emerging trends, Features Editor Jennifer Bringle looks at the blurring line between indoor and outdoor spaces, and Assistant Editor Alex Milstein explores the influence of full-line retailers on the casual category.
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