The Fireplace & Patioplace opens its fourth Elegant Outdoors store
Staff Staff -- Casual Living, January 14, 2005
The Fireplace & Patioplace has opened its fourth Elegant Outdoors store.
The 10,000-sq.-ft. showroom exhibits a full array of Brown Jordan International products. Featured brands include Brown Jordan, Tommy Bahama, Winston, Molla, Vineyard and Winston Woods.
"The store in Cranberry, Pa., has surpassed all projections," said Marci Buckiso, one of the owners of The Fireplace & Patioplace. "This new store is up 40% over projected figures. We are optimistic that this trend will continue for the upcoming patio season. We knew the area was an untapped market for us, and with the added support of Brown Jordan International and Hearth & Home Technologies, it has proved to be a move worth taking. The support from BJI with Elegant Outdoors has added excitement to our store and sales personnel. The 35-year history of The Fireplace & Patioplace combined with the brand new Elegant Outdoors marketing has raised awareness of the casual furniture industry in our market."
The Fireplace & Patioplace began converting its three existing stores to the Elegant Outdoors concept in July 2003. Two locations are in Pittsburgh and the third location is in Murrysville, Pa.
"The Fireplace & Patioplace has been a loyal customer of BJI for many years, and we are thrilled to have taken our partnership to a new level with Elegant Outdoors," said Julie Chappell, BJI director of showrooms and key accounts. "They are the ideal candidates for this concept, and we are proud of the work they have done for its success."
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