Pristiva reaches exclusive agreement with Pool Corporation

to boost salt water pool product distribution in U.S. market

-- Casual Living, 4/13/2009 11:31:00 AM

Pristiva Inc., a subsidiary of Compass Minerals exclusively focused on the salt water pool market, announced a distribution agreement with Pool Corporation, a leading distributor of swimming pool supplies and equipment.

Under the agreement, Pool Corporation (PoolCorp – SCP Distributors and Superior Pool Products) will be the exclusive wholesale distributor of Pristiva products to the professional U.S. pool market. Pristiva is a new two-step system that uses advanced technology to address the challenges of salt water pools.  

“PoolCorp provides unequaled, comprehensive service – from receiving and fulfilling orders to providing product and customer support – to the 38,000 builders, service technicians, and specialty pool retailers in the U.S.,” said Bob Harper, general manager of Pristiva. “Our arrangement with PoolCorp will make Pristiva available in the shortest amount of time and most efficient means possible to the growing number of salt water pools in the U.S.”  

Pristiva created its product line because the company saw a need for products specifically designed for salt water pools. “By creating breakthrough products that set the new standard for salt water pool care, and making them widely available through PoolCorp’s vast network, we’re creating new growth and profit opportunities for pool builders, retailers, and service technicians,” Harper said.  

Builders who use Pristiva will benefit from fast, simple startup, as well as protection against staining, scaling and damage to pool finishes and equipment, which helps prevent callbacks during the warranty period. Service technicians also will benefit from fewer callbacks, as well as less time spent on pool maintenance and better performance from the chlorine generator, creating more stable and dependable chlorine residuals. Pool retailers will have a superior performing, higher margin product to sell.   

Pristiva’s patent-pending products combine pristine, fastest-dissolving salt with other minerals and additives to effectively address the unique needs of salt water pools.  Pristiva Primer, used for pool start-ups, helps prevent scaling, staining and corrosion while protecting pool finishes and equipment. Pristiva Activator, used to establish and maintain salinity levels, replaces commodity pool salts and avoids problems caused by salt impurities.  It also replenishes the ingredients in the Primer to help prevent scale, stains, corrosion, and damage to pool finishes and equipment, all year long.  

Pristiva is a wholly owned subsidiary of Compass Minerals, one of the world’s leading producers of salt and specialty minerals. Compass Minerals’ SureSoft product line for salt water pools will continue to be distributed through its current distribution network.  

PoolCorp is one of the world’s largest wholesale distributors of swimming pool and related backyard products. Currently, PoolCorp operates 288 sales centers in North America and Europe, through which it distributes more than 100,000 national brand and private label products to roughly 70,000 wholesale customers. For more information about PoolCorp, visit www.poolcorp.com.