Joe Ruggiero designs weaves for Viro fibers with focus on green

eco-friendly woven patterns that will debut this month at the Hospitality Design Expo

-- Casual Living, 5/1/2008 12:00:00 AM

Inspired by thoughts of his granddaughter's future, designer Joe Ruggiero joined with Viro, maker of all weather wicker, to develop a line of eco-friendly woven patterns that will debut this month at the Hospitality Design Expo.

“Becoming a grandfather for the first time has made me more conscious than ever about the future and the world I will leave to my grandchild,” Ruggiero said. “My work with Viro is inspirational because of the product's unique capabilities and the benefits of being non-toxic and recyclable.”

Ruggiero designed the weather-resistant woven patterns to complement Sunbrella outdoor fabrics, for which he has designed more than 1,000 patterns. During the High Point Market last month, Ruggiero focused on the continuing growth of performance fabrics, including his best-selling Trax pattern, a subtle herringbone now available in 29 color options.

A collection of three weaves — Antique, Leather Like and Natural — will launch at the HD Expo in Las Vegas, May 15-17.