Catch the buzz to capitalize on new designs
August 1, 2007,
What's new? That's the question retail buyers ask at any trade show. Many of you attended recent premarkets in Chicago or Ontario, Calif., so you've had a glimpse of what will be introduced at next month's Casual Furniture and Accessories Market. Others may have traveled to summer trade shows in Atlanta or Las Vegas. You may be buzzing with anticipation for what the latest designs, colors and fabrics will bring for your company — whether you're a retailer, manufacturer, sales rep, industry supplier or designer.
Like some of you, Casual Living is updating its Web site this month to push further into providing online solutions and critical business information. I hope you will take the time to visit our Web site and will feel free to join in with our blogs. We're in the right place to have something to say about evolving lifestyle trends.
Country Sampler's Country Business magazine talked to me about home entertaining for an article in its July/August issue. Research I received today from The NPD Group confirms what I told that writer and what other market researchers have been finding: Consumers are entertaining outdoors more than ever before and they're doing it with style. According The NPD Group's new research, eight in 10 consumers surveyed prefer outdoor entertaining over indoor, weather permitting.
As people migrate their entertaining outdoors, they want to dress up their outdoor living space and make it as comfortable as indoors.
If you weren't feeling the buzz before seeing those numbers, you're in for a treat.
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October Digital Edition
Don't miss the October digital edition of Casual Living! In this month’s Market Issue, we’ll bring you all the highlights of Casual Market Chicago, from innovative new products and hot trends to this year’s award winners and a taste of the party scene. Plus, you’ll get a sneak peek of all the product debuts at High Point Market.
In this issue:
- Consumer Survey: Did you know three out of four consumers read online reviews before purchasing outdoor furniture? That’s just one of the shopping insights shared in our exclusive report on consumer buying habits.
- Designer Viewpoint: A North Carolina designer creates an outdoor space for a modern-day Brady Bunch. • Barbecue Lifestyle: Our grill guy gives tips on extending the season through the holidays.
- Focus On: Patterns punch up the style quotient of outdoor accessories.