Domus Ventures plans July extravaganza
Staff Staff -- Casual Living, April 30, 2010
Domus Ventures is throwing a party in Chicago in July to introduce its 2011 line up of indoor and outdoor furniture.
“It is with a great deal of excitement that I announce Domus Ventures’ decision to put on a Gala Affair in Chicago in July,” said Dave Hill, manager of North American Operations for the company.
Domus Ventures’ event will be held at Fulton’s on the River, located within a five minute walk from the
Merchandise Mart in Chicago
The July 13-15 event will run concurrently with the Casual Furniture Preview Show to be held nearby at the Merchandise Mart.
“We are contracting with Fulton’s on the River for this extraordinary event,” Hill said. “Fulton’s on the River is one block east of the Merchandise Mart and less than a five minute walk.
“We will have all day food service in the space as well as beverage service,” he said. “We will offer hors d’oeuvres, drinks, and exquisite buffets on Tuesday, July 13, Wednesday, July 14, and Thursday, July 15 (morning only on Thursday). The menu will be elegant as will the service. We will be open until 9 p.m. on Monday and Tuesday evenings and buyers are welcome at any time.”
Domus Ventures’ new product display will occupy a large part of the Fulton’s facility. “We will have 5,000 feet inside and 3,000 feet outside on the riverside veranda,” Hill said.
When asked why the company decided to unveil its 2011 collections in July rather than the September market, Hill explained the decision was tied to Domus Ventures’ production schedule.
“We simply could not justify the expense of showing in the Casual Market in September when, for the past three years, our production has been sold out through March by the opening of that show,” he said. “Dealers loved our designs, quality and value but could not wait for our extended delivery times. In order to make January, February or March delivery next year we must have our customer’s orders this summer.
“This decision came about solely due to our concern about getting our product into our dealers’ hands for the 2011 season. We have no problems with either the ICFA or with the Merchandise Mart,” Hill added. “Both entities have been most supportive and accommodating of Domus Ventures since we entered the U.S. marketplace in 2007. We are most respectful and appreciative of their support. It is merely a timing issue.”
Appointments are not required but are welcomed. Please contact your sales rep or Dave Hill at 800-888-5293 or e-mail email@example.com.