Laneventure moves to Merchandise Mart’s 15th floor
October 22, 2007,
“This move helps us showcase a larger portion of our product assortment,” said Art Thompson, president, Laneventure. “By moving to the 15th floor, we will be also be able to get our products in front of more customers, especially the interior designers that already shop Market Square every day.”
The company’s new showroom on the 15th floor will be 20% larger than its former space on the 17th floor. The expansion will accommodate introductions of more designer collections.
“Laneventure’s move and expansion at The Merchandise Mart answers the growing needs of the Casual industry,” said John H. Brennen III, executive vice president, Merchandise Mart Properties, Inc. “Consumers are spending more money on their outdoor spaces than ever before.”
Laneventure expects an early Spring 2008 opening for its new home in showroom 1551. The showroom will be open Monday-Friday, 9 a.m.-5 p.m. to the design trade and their customers. Additionally, the showroom will be open during the 2008 July Casual Furniture Premarket and September 2008 International Casual Furniture & Accessories Market.
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October Digital Edition
Don't miss the October digital edition of Casual Living! In this month’s Market Issue, we’ll bring you all the highlights of Casual Market Chicago, from innovative new products and hot trends to this year’s award winners and a taste of the party scene. Plus, you’ll get a sneak peek of all the product debuts at High Point Market.
In this issue:
- Consumer Survey: Did you know three out of four consumers read online reviews before purchasing outdoor furniture? That’s just one of the shopping insights shared in our exclusive report on consumer buying habits.
- Designer Viewpoint: A North Carolina designer creates an outdoor space for a modern-day Brady Bunch. • Barbecue Lifestyle: Our grill guy gives tips on extending the season through the holidays.
- Focus On: Patterns punch up the style quotient of outdoor accessories.