Pride Family Brands sponsors industry research
Gary Evans -- Casual Living, April 16, 2010
Beginning in May, the outdoor living industry will be the focus of a monthly research project that is being sponsored by Pride Family Brands. This is the second year Pride, a leader in the manufacturer of quality casual furnishings, has sponsored the publication of research results.
Sophia Sling Dining
"The research, which is being conducted to provide a clear picture of our industry, is a valuable tool for not only those within our ranks, but for anyone interested in the outdoor living segment," said Jamie Lowsky, CEO of Pride Family Brands. "We are proud to be a part of making the results available."
The research will include the national HGTV consumer survey on outdoor living trends and also span such topics as import figures for outdoor furniture by country, a specialty retailer survey, mass merchant outdoor dining buying projections and rankings data for big box retailers. All research will be made available through Casual Living Magazine between May and November of 2010.
"Our industry values research such as this for direction with regard to the creation of new products and the targeting of new segments," said Rory Rehmert, vice president of sales and marketing for Pride Family Brands. "With the sponsorship, Pride is able to provide this valuable information throughout the specialty retail community." Reprints of individual pieces of the research will be made available by Pride Family Brands to all interested.
“The research is gathered through the efforts of our team of informed researchers and their work with qualified respondents and verified data from national sources," said Dana French, group research manager for Casual Living. "With the amount and diversity of the research, we are able to provide a wealth of information for the benefit of all in the outdoor industry." Partnerships with EASI Demographics as well as the U.S. International Trade Commission and the U.S. Census Bureau are used in the research process.
For more information about Pride Family Brands, visit www.pridefamilybrands.com or contact 954-735-9800.