Tropitone launches cast Veer Collection
Line will debut during Hospitality Design Expo
-- Casual Living, 5/9/2008 8:00:00 AM
Tropitone Furniture Co. is launching its Veer Collection, featuring a contemporary cast aluminum seating surface designed with gracefully curved slats that appear so light they seem to float over the collection’s frame.
“In today’s hospitality market, we are seeing an expanded opportunity for contemporary outdoor collections,” Tropitone CEO Michael Echolds said. “It is an opportunity being driven primarily by the strong preference that many designers and managers of luxury resorts and hotels currently have for outdoor spaces featuring sleek and sophisticated contemporary styles.”
In contrast to traditionally styled cast aluminum outdoor collections with ornate Old World looks, Veer has a simple yet dramatic visual flair and offers designers and specificers a cast seating solution that moves in a contemporary direction. Contributing to Veer’s modern look is the collection’s forward-leaning profile inspired by contemporary architectural designs with lines that steer clear of traditional right angles.
“The silhouette of the collection veers boldly forward in a very modernistic way that points toward a progressive and exciting direction for casual furniture collections,” Echolds said.
Tropitone manufactures its cast aluminum collections, including the Veer Collection, with a high-quality aluminum alloy that is stronger than those used by many other manufacturers of cast aluminum furniture. As a result, Tropitone’s furniture has superior durability and also features well-defined ornamental details.
While the collection has a clean and airy look, it is simultaneously strong and bold – both in visual impact and construction, according to its designer John Caldwell. “The chair back and seat, which are all one piece, are supported with a dual spine,” he said. “The collection’s arms and legs also are sculptured from one piece and feature shadow lines similar to those seen in the cars designed during the 1920s and 1930s. And Veer is the only cast aluminum seating collection available in today’s market offering either a cast aluminum seat or a sling seat, which creates the versatility designers need.
“By offering both choices within one collection, designers can create a cohesive but distinctively different look to accommodate a variety of settings on the same property,” Caldwell added. “In addition, because the Veer Collection is constructed of Tropitone’s high-quality cast aluminum, it has an underlying sturdiness and durability – despite its minimalist and elegant silhouette – which is so advantageous for high-use hospitality environments.”
The Veer Collection with cast aluminum slats seating includes a dining chair and barstool, while the sling seating option in the collection is available in a dining chair, barstool and chaise lounge. The sling dining chair and chaise lounge are stackable.
Tropitone will debut the collection in booth 4203 at the HD 2008 Expo and Conference to be held May 15-17 at the Sands Convention Center in Las Vegas.
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