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Performance cushions
Staff -- Casual Living, 10/1/2007 12:00:00 AM
A greater percentage of specialty store buyers have purchased performance cushions and these consumers like what they've bought. More than three-fourths believe the cushions have performed well when it comes to durability and eight out of 10 specialty store buyers would recommend performance cushions to family and friends regardless of price.
| Bought outdoor furniture at a... | |||
| Specialty store | Discount department store | Home improvement center | |
| Source: Casual Living Consumer Buying Trends Survey, 2007 | |||
| Have heard about & bought | 36% | 27% | 20% |
| Have heard about, NOT bought | 38% | 45% | 50% |
| Have not heard about | 26% | 28% | 30% |
| Have the cushions met their durability promise? | |||
| Yes | 76% | 60% | 69% |
| Neutral | 16% | 26% | 17% |
| No | 8% | 14% | 14% |
| Would you recommend them even if they cost more? | |||
| Yes | 80% | 76% | 69% |
| No | 8% | 7% | 14% |
| Not sure | 12% | 17% | 17% |
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