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Shining lights!

4% of the garden or patio accessory-buying households bought one or more lantern candleholders.
68% of the lantern candleholder purchases were an impulse purchase, the highest incidence registered among all garden or patio accessories purchased.
53% of households purchasing a lantern candleholder bought only one.
47% spent less than $20 for their lantern candleholder.
1/3 spent more than $25 on a lantern candleholder.
32% of those who bought a lantern candleholder shopped at the neighborhood discounter, Wal-Mart.
35% bought their lantern candleholder at a home improvement center, Home Depot or Lowe's.

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