Conversation groups
Staff -- Casual Living, 10/1/2007 12:00:00 AM
Specialty store buyers most often purchased a conversation group for their patio or for around the pool, while big box buyers most often placed their group on the deck or patio.
Aluminum/cast aluminum was the material of choice for one-half of specialty store buyers, while one-fifth of specialty buyers purchased all-weather wicker.
Specialty store buyers spent a median of $750 on a conversation group last year, 2.7 times more than the median spent at a home improvement center and 2.5 times greater than the median spent by discount store buyers.
| Bought conversation group at a... | |||
| Specialty store | Discount department store | Home improvement center | |
| Amount spent | $ | $ | $ |
| Source: Casual Living Consumer Buying Trends Survey, 2007 | |||
| Median | $750 | $300 | $275 |
| Range | $150 – $4,000 | $50 – $2,000 | $100 – $700 |
| Pieces bought Multiple response | |||
| Chairs | 70% | 76% | 85% |
| Coffee, cocktail or end table | 70% | 56% | 61% |
| Loveseat | 35% | 31% | 35% |
| Ottoman | 35% | 16% | 23% |
| Sofa | 26% | 20% | 12% |
| Other | 9% | 7% | 4% |
| Main material | |||
| Aluminum/cast aluminum | 50% | 36% | 31% |
| All-weather wicker | 20% | 24% | 19% |
| Wrought iron | 15% | 13% | 19% |
| Wood | 10% | 10% | 19% |
| Resin/plastic | 5% | 12% | 12% |
| Other | &1% | 5% | &1% |
| Where use | |||
| Patio | 43% | 33% | 34% |
| Pool area | 35% | 1% | 8% |
| Deck | 9% | 36% | 35% |
| Porch | 9% | 24% | 19% |
| Indoor sunroom | 4% | 3% | 4% |
| Other indoor area | &1% | 3% | &1% |
We would love your feedback!
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